
About Cydnie Jocelyn
This isn’t a brand bio. It’s the story of becoming the woman I was always meant to be.
I grew up believing I had to earn my worth. Too much. Not enough. Too emotional. Too loud. Too ambitious. There was always something. So I learned to prove myself, by hustling, achieving, and outworking everyone around me.
I chased the dream. Got the degree. Built a career in retail, then in corporate America. With a bachelor’s in marketing and a minor in psychology, I knew how to read people, tell stories, and build trust. I earned my real estate license. I moved between roles, always adapting, always rising. I could walk into any room, see the gaps, and fill them. I was the one people turned to when something big needed to happen and I always made it work.
But behind all that… I was slowly disappearing.
I didn’t realize how tired I was until I became a mother. That’s when the unraveling really began.
When my first son was born, we learned he had a rare disease, something we’d monitor for life (now along with my second son and my husband.) And while the world saw a strong woman holding it together, I was quietly falling apart. I smiled, kept the house running, took care of everything. But inside, I felt like I was crumbling. Like I had to keep performing to be worthy of the life I’d built.
My husband could feel it. He tried to help, to fix it. But this wasn’t his to fix. This part of the journey was mine.
I kept telling myself I could push through. That burnout was normal. That this was just what motherhood looked like. But something in me kept whispering that there had to be more than this, more than surviving days that looked good on the outside but left me numb inside.
Eventually, I said yes to a retreat in Costa Rica. I didn’t know anyone going. I didn’t have a big plan. I just knew something needed to shift.
After a surfing session that pushed me way past my comfort zone, I found myself standing barefoot, drenched and salty, on a gravel path and I broke down. It wasn’t fear. It was the release of everything I’d held in for years. The clarity that I couldn’t go back to the life I had outgrown. Not to the job that drained me. Not to the version of myself who survived by disappearing.
That moment, right there outside the tuk tuk, heart racing, tears falling, changed everything.
When I got home, I quit the job I had once worked so hard to prove myself in. I walked away from what no longer aligned and began creating what I wished I’d had: space to be seen, heard, and supported in the middle of becoming.
Today, I help women and brands come back home to themselves. I build storytelling-driven brand identities that reflect who people really are, not just what they do. I hold retreats that feel like deep exhales for the women who carry too much. I support women through mentorship, creative visioning, emotional alignment, and soon, embodiment sessions to bring the body into the healing, too.
I don’t believe in cookie-cutter paths. I believe in pivots. In breakdowns that birth something new. In trusting yourself even when it doesn’t make sense to anyone else.
If you’re in the in-between, between who you’ve been and who you’re becoming, I see you. I built this for you. Because I believe, truly and fully, that when one woman rises, we all rise.




























Becoming was never about having it all together, it was about finding my way back to myself.