Brand strategy for Blaine and Anoka County businesses that are growing.
Growth exposes everything a brand never decided. A Strategy Day decides it: who you serve, what you are known for and what you say, in one day and in writing.
- $1,500 flat
- One day, in writing
- In person or remote
Busy is not the same as clear.
Blaine, Lino Lakes, Anoka, Ramsey and East Bethel are full of businesses that grew on hard work: contractors, clinics, studios, trades and service firms with more demand than time.
Fast growth tends to leave the brand behind. The truck says one thing, the website another, and the owner explains the difference on every call. A Strategy Day puts one clear answer in place, so the business can keep growing without you repeating yourself.
Also working with businesses in Blaine, Lino Lakes, Anoka, Ramsey and East Bethel.
Outgrowing the startup look
The logo from year one did its job. Now it tells bigger clients you are smaller than you are.
Every job by referral
Wonderful in year three. Fragile in year ten. A clear brand gives you a second way in.
Hiring before the story is written
A new team member cannot explain the business the way you do unless it is written down.
One day to decide.
For the business that needs a decision more than a build. We work through four things in order, and by the end of the day the hardest questions about your brand have answers, in writing.
Audit
What is working, what is not, and why: your website, your offers, your reviews and how you describe the business today.
Discovery
Who you serve best, who you want more of, and what they are choosing between when they find you.
Positioning
The one clear decision: who the business is for and what it should be known for.
Message
The words to say it, on your website, in a conversation and in a search result.
$1,500, flat.
No hourly add-ons and no proposal to decode. Start with a free call so we can plan the day around your business.
Strategy Day$1,500
- A full day on your brand and business
- Audit, discovery, positioning and message
- Your positioning and message in writing
- In person or remote, your choice
- $1,500 comes off a Full Brand Launch
Not ready for a full day? The Sounding is 90 minutes and a written roadmap for $300.
Then build it.
For a growing service business, the website is where a stranger decides whether you are worth a call, so it is usually the next thing to build. The decisions from your Strategy Day become the brief, and if you choose the Full Brand Launch, the $1,500 comes off it.
Clear, then growing.
SRS Performance narrowed from general fitness to former competitive athletes, and redesigned how the business runs. That is what growth looks like once the brand is decided. Read about SRS.
“She listens with intention, quickly understands your vision, and brings it to life with ease.”
As a new business owner, she has lifted so much off my plate.
Tamara · Mane Alchemist Salon, Chisago City “She helped redesign how I operate.”
Cydnie is very knowledgeable and incredibly dedicated.
Spencer Scott · SRS Performance, Minneapolis
Do you work with trades and service businesses?
Yes. Positioning matters just as much for a contractor or a clinic as it does for a boutique, and often more, because the customer is comparing quotes.
Do you meet in person in Blaine?
Yes. Blaine and the rest of Anoka County are a short drive from Forest Lake, so a Strategy Day can be in person or remote, depending on your preference.
What do I have at the end of the day?
Your positioning and your message, in writing: who the business is for, what it is known for and the words to say it. It becomes the brief for your website or brand launch.
What does it cost?
$1,500 flat for the Strategy Day, and it comes off a Full Brand Launch (from $15,000). A website on its own is a separate package, from $4,000.
Around Minnesota.
Based in Forest Lake, working in person across the north metro and the Twin Cities, and remotely anywhere in the United States.
Let’s give the growth a clear brand.
Thirty minutes, free, to see whether a Strategy Day is the right next step for your business.
Or write to me at hello@cydniejocelyn.com