Brand strategy for Stillwater and White Bear Lake shops and studios.
A downtown business competes for a visitor’s first five minutes and a neighbor’s next ten years. A Strategy Day decides how your brand wins both, and you leave with it in writing.
- $1,500 flat
- One day, in writing
- In person or remote
Two kinds of customer, one brand.
Downtown Stillwater on the St. Croix and downtown White Bear Lake are full of independent shops, salons, galleries and studios, and most of them serve two audiences: the weekend visitor deciding where to walk in, and the neighbor deciding where to come back.
The visitor usually finds you on a phone before they find your door. The neighbor needs a reason to choose you over the shop next door. A brand that speaks to both on purpose is a positioning decision, and it is what the Strategy Day is for.
Also working with businesses in Stillwater, White Bear Lake, Bayport, Mahtomedi and Hugo.
Beautiful in person, lost online
Your storefront is lovely. If your website does not match it, the visitor searching from the coffee shop walks somewhere else.
Busy summers, quiet winters
When the visitors go home, the brand has to bring the locals back.
Premium inside, ordinary online
If the experience is premium, every touchpoint has to say so before the customer reaches the counter.
One day to decide.
For the business that needs a decision more than a build. We work through four things in order, and by the end of the day the hardest questions about your brand have answers, in writing.
Audit
What is working, what is not, and why: your website, your offers, your reviews and how you describe the business today.
Discovery
Who you serve best, who you want more of, and what they are choosing between when they find you.
Positioning
The one clear decision: who the business is for and what it should be known for.
Message
The words to say it, on your website, in a conversation and in a search result.
$1,500, flat.
No hourly add-ons and no proposal to decode. Start with a free call so we can plan the day around your business.
Strategy Day$1,500
- A full day on your brand and business
- Audit, discovery, positioning and message
- Your positioning and message in writing
- In person or remote, your choice
- $1,500 comes off a Full Brand Launch
Not ready for a full day? The Sounding is 90 minutes and a written roadmap for $300.
Then build it.
For a downtown business, the website is the storefront people see first, so it is usually the next thing to build. The decisions from your Strategy Day become the brief, and if you choose the Full Brand Launch, the $1,500 comes off it.
Positioning first, then the look.
Mane Alchemist Salon faced the question many downtown businesses do: how to look and feel as premium as the experience inside. It was positioned toward deliberate luxury first, and the identity followed. See the work.
“She listens with intention, quickly understands your vision, and brings it to life with ease.”
As a new business owner, she has lifted so much off my plate.
Tamara · Mane Alchemist Salon, Chisago City “She helped redesign how I operate.”
Cydnie is very knowledgeable and incredibly dedicated.
Spencer Scott · SRS Performance, Minneapolis
Do you meet in person in Stillwater or White Bear Lake?
Yes. Both are a short drive from my base in Forest Lake, so a Strategy Day can be in person or remote, depending on your preference.
Is a Strategy Day worth it for a small shop?
It is built for one. A small business has the least room for a brand that says the wrong thing, and $1,500 for the decisions costs less than a website built on a guess.
Can you help people find us on Google?
Yes, as part of a website. Every site I build includes the copy and search foundations, so the people looking for what you sell can find you.
How much does it cost?
A Strategy Day is $1,500 flat, and it comes off a Full Brand Launch (from $15,000). A website on its own is a separate package, from $4,000.
Around Minnesota.
Based in Forest Lake, working in person across the north metro and the Twin Cities, and remotely anywhere in the United States.
Let’s make the website match the storefront.
Thirty minutes, free, to see whether a Strategy Day is the right next step for your business.
Or write to me at hello@cydniejocelyn.com