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Brand strategy · Minneapolis, Minnesota

Brand strategy for Minneapolis businesses in a crowded market.

Minneapolis has no shortage of agencies. What it is short on is a partner who decides the positioning with you before anything gets designed. That is the Strategy Day: one day, and you leave with the decisions in writing.

Book a free call What happens in the day
  • $1,500 flat
  • One day, in writing
  • In person or remote
Cydnie Jocelyn smiling, a denim jacket slipping off one shoulder
Strategy Day$1,500 flat
Business in Minneapolis

In a city full of options, be the clear one.

In a city this size, your customer has a dozen good options within a few miles. Being good is the minimum. The business that gets chosen is the one that says exactly who it is for, so the right person recognizes themselves straight away.

That is a positioning decision, not a design one, and it is the step most Minneapolis businesses skip on the way to a new logo. It is the first thing we do.

Also working with businesses in Northeast, North Loop, Uptown, Edina and Saint Louis Park.

  • Sounding like everyone else

    If your website could swap names with a competitor’s and nobody would notice, the problem is the message, not the colors.

  • Too broad to be remembered

    Serving everyone in the metro means nobody thinks of you first. Narrowing feels risky, and it is what makes you the first name someone thinks of.

  • Paying for design before decisions

    A rebrand without positioning is an expensive way to look different and say the same thing.

The Strategy Day

One day to decide.

For the business that needs a decision more than a build. We work through four things in order, and by the end of the day the hardest questions about your brand have answers, in writing.

  1. Audit

    What is working, what is not, and why: your website, your offers, your reviews and how you describe the business today.

  2. Discovery

    Who you serve best, who you want more of, and what they are choosing between when they find you.

  3. Positioning

    The one clear decision: who the business is for and what it should be known for.

  4. Message

    The words to say it, on your website, in a conversation and in a search result.

What it costs

$1,500, flat.

No hourly add-ons and no proposal to decode. Start with a free call so we can plan the day around your business.

Strategy Day$1,500

  • A full day on your brand and business
  • Audit, discovery, positioning and message
  • Your positioning and message in writing
  • In person or remote, your choice
  • $1,500 comes off a Full Brand Launch
Book a free call to plan it

Not ready for a full day? The Sounding is 90 minutes and a written roadmap for $300.

After the day

Then build it.

In a market this competitive, the website is where the positioning gets tested against everyone else on the first page of a search. The decisions from your Strategy Day become the brief, and if you choose the Full Brand Launch, the $1,500 comes off it.

Website

A separate package when it is not part of a Full Brand Launch. Built in code and yours outright. No theme, no plugins, no platform to rent. Five to eight pages, with the copy and the search foundations done properly.

  • Five to eight pages
  • Copy
  • SEO
From$4,000

Full Brand Launch Signature

Logo, brand guide and voice, a website, then the social strategy and launch plan that puts it in front of the right people. The complete partnership, and your $1,500 Strategy Day comes off it.

  • Identity & logo
  • Website
  • Launch plan
From$15,000

Every service and price

Client work in Minneapolis

Narrowed on purpose.

A Minneapolis strength studio competing with every gym in the city. Instead of competing on equipment and hours, it now speaks to one person: the former competitive athlete.

SRS Performance website home page, purple wordmark over athletes training
SRS Performance website on a phone
Brand & operations

SRS Performance

The decision
Narrowed from general fitness to former competitive athletes.
What we built
A half-built site rebuilt as a brand, then email funnels, offer guides, positioning and a plan for growing into the community.
“She helped redesign how I operate.”Spencer Scott, SRS Performance
Visit the site (opens in a new tab)
Questions

Before you book.

Something not here? Ask me directly. I answer every one myself.

Do you work with Minneapolis businesses in person?

Yes. I’m based in Forest Lake, north of the cities, and I meet Minneapolis clients in person or remotely, depending on your preference and location.

How is this different from hiring a Minneapolis branding agency?

An agency hands you a project and moves on. I’m one person across brand, operations and business development, and I stay in the work after launch. The Strategy Day is where that starts.

How much does brand strategy cost?

A Strategy Day is $1,500, flat, with no hourly add-ons. If you go on to a Full Brand Launch (from $15,000), the $1,500 comes off it. A website on its own is a separate package, from $4,000.

Can you help with a rebrand?

Yes, and a rebrand is where a Strategy Day matters most. We decide what has to change, and what has earned the right to stay, before anyone touches the logo.

Also in person

Around Minnesota.

Based in Forest Lake, working in person across the north metro and the Twin Cities, and remotely anywhere in the United States.

Let’s begin

Ready to stop blending in?

Thirty minutes, free, to see whether a Strategy Day is the right next step for your business.

Book a free 30-min call
Or write to me at hello@cydniejocelyn.com