Brand strategy for Forest Lake businesses, from just down the road.
I’m Cydnie Jocelyn, a brand and business strategist based right here in Forest Lake. In one Strategy Day we decide who your business is for, what it should be known for and what it says, and you leave with all of it in writing.
- $1,500 flat
- One day, in writing
- In person or remote
A town where people already know your name.
Forest Lake is my home base, and business here runs on reputation. Most companies in town grew because someone told someone, and that works beautifully until you want to grow past the people who already know you.
The next customer is someone who just moved up from the cities, a family at the lake for the summer, or an owner in Hugo or Scandia searching on a phone. They have never heard your story. Your brand has to tell it for you, and that starts with deciding what the story is.
Also working with businesses in Hugo, Scandia, Wyoming, Lino Lakes and Columbus.
Word of mouth that has gone quiet
Referrals carried you this far. When they slow down, the brand has to do the introducing, and most local brands were never built to.
A website you have outgrown
Built in a weekend when you opened, still describing the business you were then. The Strategy Day decides what the next one should say.
Doing every job yourself
Owner run means you are the marketing, the sales and the service. Clear positioning means fewer things to explain, every single day.
One day to decide.
For the business that needs a decision more than a build. We work through four things in order, and by the end of the day the hardest questions about your brand have answers, in writing.
Audit
What is working, what is not, and why: your website, your offers, your reviews and how you describe the business today.
Discovery
Who you serve best, who you want more of, and what they are choosing between when they find you.
Positioning
The one clear decision: who the business is for and what it should be known for.
Message
The words to say it, on your website, in a conversation and in a search result.
$1,500, flat.
No hourly add-ons and no proposal to decode. Start with a free call so we can plan the day around your business.
Strategy Day$1,500
- A full day on your brand and business
- Audit, discovery, positioning and message
- Your positioning and message in writing
- In person or remote, your choice
- $1,500 comes off a Full Brand Launch
Not ready for a full day? The Sounding is 90 minutes and a written roadmap for $300.
Then build it.
When a Forest Lake business is ready to be found by people who do not know it yet, the website is usually the next thing to build. The decisions from your Strategy Day become the brief, and if you choose the Full Brand Launch, the $1,500 comes off it.
Clients up the road.
Mane Alchemist Salon is a short drive up Highway 8 in Chisago City. It started the way yours would: with a decision about what the business stands for, made before anything was designed. See the Chisago City work.
“She listens with intention, quickly understands your vision, and brings it to life with ease.”
As a new business owner, she has lifted so much off my plate.
Tamara · Mane Alchemist Salon, Chisago City “She helped redesign how I operate.”
Cydnie is very knowledgeable and incredibly dedicated.
Spencer Scott · SRS Performance, Minneapolis
Do you meet in person in Forest Lake?
Yes. Forest Lake is my home base, so a Strategy Day can be fully in person. Remote works just as well; it is your choice.
How much does brand strategy cost in Forest Lake?
A Strategy Day is $1,500 flat, and it comes off a Full Brand Launch (from $15,000) if you go on to one. A website on its own is a separate package, from $4,000. Every price is published before you ever book a call.
Is this only for bigger businesses?
No. Most of the businesses I work with are owner run: salons, studios, trades, practices and service firms. The day is built for the owner who makes every decision.
What if I just need a new website?
Then the Strategy Day is the brief for it. A website built without positioning is a nicer looking version of the same problem. The day decides what the site has to say, and the build follows.
Around Minnesota.
Based in Forest Lake, working in person across the north metro and the Twin Cities, and remotely anywhere in the United States.
Let’s talk, right here in town.
Thirty minutes, free, to see whether a Strategy Day is the right next step for your business.
Or write to me at hello@cydniejocelyn.com