Brand strategy for Saint Paul businesses built on regulars.
The best Saint Paul businesses are built on people who keep coming back. A Strategy Day puts what your regulars already love about you into words, so new customers can find it too. One day, $1,500, everything in writing.
- $1,500 flat
- One day, in writing
- In person or remote
A city of neighborhoods, with long memories.
From Grand Avenue to Lowertown to West Seventh, Saint Paul is a city of neighborhoods, and the businesses that last here are the ones people feel belong to them.
That loyalty is an asset most brands never write down. While it lives only in the owner’s head, it cannot reach anyone new, and it does not survive a new hire, a second location or a website rebuild. Writing it down is the work of the day.
Also working with businesses in Roseville, Shoreview, Maplewood, Woodbury and West Saint Paul.
A brand that lives in your head
Your regulars know exactly why you are different. Your website does not say it yet.
Growing past one location
A second space or a new service line means the brand has to work without you standing in it.
An old site and loyal customers
Regulars forgive a dated website. Someone searching from across the river will not.
One day to decide.
For the business that needs a decision more than a build. We work through four things in order, and by the end of the day the hardest questions about your brand have answers, in writing.
Audit
What is working, what is not, and why: your website, your offers, your reviews and how you describe the business today.
Discovery
Who you serve best, who you want more of, and what they are choosing between when they find you.
Positioning
The one clear decision: who the business is for and what it should be known for.
Message
The words to say it, on your website, in a conversation and in a search result.
$1,500, flat.
No hourly add-ons and no proposal to decode. Start with a free call so we can plan the day around your business.
Strategy Day$1,500
- A full day on your brand and business
- Audit, discovery, positioning and message
- Your positioning and message in writing
- In person or remote, your choice
- $1,500 comes off a Full Brand Launch
Not ready for a full day? The Sounding is 90 minutes and a written roadmap for $300.
Then build it.
Once the reason people come back is written down, a website can say it to the people who have not found you yet. The decisions from your Strategy Day become the brief, and if you choose the Full Brand Launch, the $1,500 comes off it.
What clients say.
The businesses I work with are owner run, like most of Saint Paul. Here is what two of them say about working together.
“She listens with intention, quickly understands your vision, and brings it to life with ease.”
As a new business owner, she has lifted so much off my plate.
Tamara · Mane Alchemist Salon, Chisago City “She helped redesign how I operate.”
Cydnie is very knowledgeable and incredibly dedicated.
Spencer Scott · SRS Performance, Minneapolis
Do you meet Saint Paul clients in person?
Yes. I’m in Forest Lake, north of the city, and I meet Saint Paul clients in person or remotely, depending on your preference and location.
Will you change what my customers already love?
No. The first half of the day is an audit of what is working and why, so the things your regulars come back for are named and protected before anything changes.
What does a Strategy Day cost?
$1,500 flat, with no hourly add-ons, and it comes off a Full Brand Launch if you go on to one.
Do you build websites too?
Yes. A website is its own package, from $4,000, built in code and yours outright and written from the decisions made in your Strategy Day. It is also part of every Full Brand Launch.
Around Minnesota.
Based in Forest Lake, working in person across the north metro and the Twin Cities, and remotely anywhere in the United States.
Let’s put it into words.
Thirty minutes, free, to see whether a Strategy Day is the right next step for your business.
Or write to me at hello@cydniejocelyn.com